How to increase brand awareness
- Uncategorized
- February 8, 2023
First, we need to talk about what brand awareness is. This is how well people recognise your brand, and how much they know that your brand exists. Essentially, brand awareness is all about whether your audience has you front of mind, and how easily can they recognise you.
Having a strong brand awareness means that people think about your brand first when it comes to your specific category, they recognise you online, whether that’s through your colour scheme, logo, branding, etc. They know it is you.
Being recognised as a brand is incredibly important because this then leads to brand loyalty, where your audience will always turn to you when they need a product or service in your industry. The most valuable brands are always recognisable.
Here are some tips on how to increase your brand’s awareness.
Create a brand voice.
You don’t need to be formal 24/7. Being a brand that is relatable as well as professional goes a long way with audiences. People like to talk to people, not robots or business people all the time.
The way that you speak to your audience and about your product doesn’t need to be the same throughout all of your places of promotion. Your tone of voice can be different throughout. You wouldn’t post the same fun content from TikTok on LinkedIn.
But even when you have differences in your voices, it still needs to sound like you.
Have a story
A brand story doesn’t have to be a crying moment of how you came to start your brand.
I can be about what made you want to start your company and want to help others.
It can be regarding a problem you found that no one helped you with until you decided to help yourself and that led you to help to find others.
Create shareable content
Create content that is easy so share.
It’s very hard to know what will go viral, especially thinking about the crazy social media algorithms, but even if something doesn’t go viral, your dream client will run into your content if you make it easy to share and digest.
Create content your audience and followers want to share. Provide value in your content and add calls to action to increase your chances and meeting your new dream client.
Brand awareness is key to success in any field, and it is something that takes time to achieve.
However, once you fully achieve it, your brand will be UNSTOPPABLE!
