Your Newsletter 101
- Uncategorized
- January 16, 2023
An email newsletter is one of the most effective ways to, not only provide your customers to purchase your offers, but to keep them interested in you and your brand.
Newsletters have always been incredibly important when it comes to any high-quality marketing strategy for any company.
When you have an email newsletter, you can help your customers in many ways. If someone visited your website and found your products interesting but wants more information, they might subscribe to your newsletter to find out more.
An email campaign can remind your audience of a coming product or service. By having the email of a prospective customer in your database, a purchase than didn’t happen today can be made tomorrow.
Starting an email newsletter is not a regular walk in the park. You have many things to think about. You have to proofread your copy, create CTA, design the look of the email, make sure all links work, and make sure your audience will find it clickable.
If you send out an email with a mistake, there’s no take-back button, your audience will receive that email with mistakes. Therefore, you need to make sure your email is good to go before scheduling it to be sent off.
Before you start writing anything for your email, make sure you know what the goal of the newsletter is going to be, as well as if it makes sense for you and for your brand, as well as your audience.
What do you want the newsletter to do? Drive traffic to your website or social media accounts? Promote products and services? Generate a sale? Find out your goal and then start drafting the newsletter from there.
Once you have an idea of what you want the content of your newsletter to have, then you need to start thinking about what the newsletter is going to actually look like.
If you use any sites such as MailChimp, Kajabi, or others for your newsletter, don’t feel ashamed in using pre-made email templates that you can then alter and make your own.
Your email template doesn’t have to be anything extraordinary, because that can also look too messy for your audience and they won’t even bother to read it. Make sure to use your brand colours and logo constantly, and make it pleasing to the eye.
Remember, the best email newsletters feel like were written specifically for a person, like a friend doing a weekly catch-up, or some who knows what their friend likes so they put thought and care into their email.
Sending emails to your customers will, in fact, provide you with a lot of value. Carefully crafted and nice newsletters will be an incredible addition to your brand, that will make you stand out from the rest.
