Your Perfect Product Suite
- Uncategorized
- January 8, 2024
Building the perfect product suite doesn’t need to feel complicated.
Think about your top-tier offer and consider how the components of this could be split into smaller sections that all lead your dream to the next logical step in working with you.
Imagine your product suite as a set of Russian dolls, each layer representing a distinct step towards fulfilling your clients’ dreams. This approach caters to diverse client needs and establishes a natural progression in your program.
Not every client will work with you starting with your lowest ticket offer (smallest Russian Doll!) but if they did consider how each step of what you offer leads then naturally onto the next logical step on your program.
Start by envisioning your top-tier offer, the pinnacle of your product suite. This product embodies the core value you provide to your clients. It’s the main solution that addresses their most pressing needs and aspirations.
Recognise that not every client will start with your highest-priced offering. Therefore, transform each core component into an entry point, a standalone service or product that addresses a particular pain point or requirement. These entry points act as the smallest Russian dolls, enticing clients to take that initial step into your ecosystem.
Ensure that each component naturally leads to the next logical step in your program. Just as a set of Russian dolls fits seamlessly together, your product suite should offer a seamless progression for clients. This encourages them to explore additional offerings, gradually deepening their engagement with your brand.
Be aware of the diversity among your client base. Some may prefer starting with the smallest doll, while others may be ready to dive into a larger, more comprehensive solution.
Communicate the value of each component and how it contributes to the overall success of your clients. Educate them on the benefits of progressing through your program’s different stages, demonstrating the complete suite’s value.
Building the perfect product suite doesn’t have to be a daunting task. By envisioning your offerings as a set of Russian dolls, you can create a seamless journey for your clients. Whether they start with the smallest doll or go straight to the larger one, the key is to provide a logical progression that adds value at every step. As you guide your clients through each component, you not only fulfil their immediate needs but also pave the way for long-term, meaningful partnerships. Embrace the simplicity of the Russian doll approach, and watch as your product suite becomes a harmonious and effective solution for your clients.
