“My mission? To debunk outdated sales stereotypes and show that sales can be ethical, empowering, and essential for business success.”

I am an award-winning mentor dedicated to helping online coaches and creatives scale their business through sales and social selling, leading with heart-led sales strategies. With over 3 decades of experience in senior commercial sales roles, I have worked for many major media sales teams and as part of the senior management team for leading luxury brand Harrods.

I learnt first-hand the power of aligning sales with heart and purpose and repositioning ‘failure’ as the biggest source of growth.

I went full-time with my business days before my 50th birthday, honing lifelong skills into something more than just transactional — teaching solopreneurs to thrive in their businesses through genuine connection and meaningful impact. My mission? To debunk outdated sales stereotypes and show that sales can be ethical, empowering, and essential for business success.

I was awarded Businesswoman of the Year in 2024.

As a mentor I both guide and coach, pivoting as needed to support you to scale your business in a way that works for you.

I thrive from seeing others succeed and this has been as true in my corporate career during my time as a sales manager, as it is now as a Sales and Messaging Mentor.

With a hands-on approach, my natural skills of leadership enable me to deliver the solution most suited to solopreneurs. Whether you are a service-based business that wants to amplify your voice online or launch a group program, we help coaches scale from 5k to 10k months and beyond.

I have successfully helped 100s of clients exceed their sales goals and scale their business with greater ease.

I became the poster girl for it’s never too late, by building a business aged 50. I don’t conform. If you want to grow a business that stands out and works for YOU, then let me show you how. Learn how to attract clients that are aligned to YOU.

Featured on radio and globally on podcasts, and standing on stages next to the likes of Davina McCall, I have built a distinct voice in amplifying sales for coaches and creatives.

I also embody my own brand values and continually invest in mindset, energy and the best business coaches to allow me to live my dreams AND ensure that I am consistently delivering my best to my clients.

Core Values

Integrity & Trust

At the heart of everything I do lies integrity and trust. I believe in leading by example, operating with transparency, and fostering trust-based relationships. Without these pillars, the very essence of your business loses its value.

Creativity & Expertise

While I thrive on structure and strategy, my approach is infused with creativity and expertise. I specialise in crafting businesses that not only stand out but authentically amplify their brand voice in the market. With a 360-degree perspective, I help you identify and leverage what sets you apart in your field.

Individuality & Uniqueness 

No cookie-cutter solutions here. Whether it’s through personalised 1:1 coaching, group sessions, or online programmes, I empower you to embrace your unique identity. Together, we craft a business that reflects your authentic self, steering clear of trends and embracing what truly resonates with you.

Authenticity & Credibility

I walk the talk. As a mentor, coach, and guide, I remain true to my core values, regardless of external pressures. With years of experience as a sales mentor and business leader, I’ve cultivated a brand that’s authentic and credible. And I’m here to help you do the same, drawing from a wealth of expertise and a genuine passion for empowering others to succeed, minus the heavy-handed sales tactics.