4 Things that Block your Sales Calls
- Uncategorized
- June 10, 2024
In the world of sales, success sometimes depends on what approach you take with it.
From the language you use to your offers, everything makes an impact on what you sell. However, there are some common mistakes that sales professionals face, which affect their ability to close sales and get clients.
In this blog post, I am going to show you four things that are affecting the way that you make sales and guide you through how you can fix them
-
Don’t call it a “Sales Call”
Embrace this time with your potential client to gain clarity on what their next steps are.
By changing the purpose of the call from being one of sales, to one of clarity, you change the focus from a transaction to a collaborative discussion, looking to understand what your potential client’s needs are and offer solutions.
Approach each call with curiosity, willingness to listen and trust.
-
Avoid alluring to discounts
While discounts seem like a quick way to attract customers, they often lower the value of your product or service.
Instead of discounts, consider offering certain bonuses or create limited-time offers that can add perceived value, without compromising the price of the offer. Whether it’s an extra service, access to premium features, etc. these extras can motivate your potential client to take action.
-
Don’t say price, use “investment”
In the process of sales, discussing the price can sometimes shift the conversation and diminish the value of the proposition. Instead of focusing on the cost, emphasize that the investment they’re making will be beneficial to their future success.
Discuss the benefits they will gain from working with you, whatever it may be. By changing the conversation and focusing on the positive results they can get, you can position your offer as an important investment rather than just a mere purchase.
-
Redefine “low-price” into “accessible”
Instead of labelling your offers as “low-price”, use the word accessible, because the subtle shift in your language conveys that your offer is affordable without compromising your quality and value.
Position your offer as an accessible solution which meets their needs, giving them the edge to justify the purchase and book with you.
By implementing these 4 tips, you can overcome more than common sales obstacles and unblock new places and opportunities for you to grow. You need to remember that reaching success in sales is not just about making deals, it is about making relationships, adding value to your business, and helping your customers reach their desired goals.
Next time you find yourself dealing with a sales challenge, consider “How can I approach this differently?” Your efforts and choices might lead you to new results and a more prosperous future for your business!
