Standing out from your competitors and capturing the attention of your target audience is something I have touched on in my previous blog posts, and it’s something that is incredibly important for business owners. This is where hyper-niching comes into play. Hyper-niching is all about narrowing down your focus to a very specific sector of the market, allowing you to …
View Post
Social media is an excellent way to reach out to your target audience and connect with them more personally. However, posting content and having an account is nowhere near enough. You need to have an active following, be consistent with your posting and therefore make the most of social media. I would like to give you some tips as to …
View Post
Social media has revolutionised the way businesses reach out to customers. With millions, if not billions, of users on platforms like Facebook, Instagram, and LinkedIn, it’s easy to see why social media is an excellent way to increase your brand’s visibility and engagement. However, growing your social media following as a business is not as simple as just posting content …
View Post
First, we need to talk about what brand awareness is. This is how well people recognise your brand, and how much they know that your brand exists. Essentially, brand awareness is all about whether your audience has you front of mind, and how easily can they recognise you. Having a strong brand awareness means that people think about your brand …
View Post
An email newsletter is one of the most effective ways to, not only provide your customers to purchase your offers, but to keep them interested in you and your brand. Newsletters have always been incredibly important when it comes to any high-quality marketing strategy for any company. When you have an email newsletter, you can help your customers in many …
View Post
Creating Content for Social Media When you run your own business, you are responsible for everything, down to the tiniest of details. But something that can be quite challenging is continuously coming up with new content for social media. It can be tedious, it can be exhausting, it can get boring, so here I want to give you a couple …
View Post
Failure. That big, ugly F-word most people in business are afraid of. These days, you would be hard-pressed to find someone who isn’t afraid of it. And why shouldn’t we be? Failure is a completely normal human emotion, especially when it comes to those of us who have put our all into our business! And now, with the rise of …
View PostOne thing that is almost never discussed when it comes to entrepreneurs and small businesses in social media is finding the right way to manage it. What should you be talking about? What trends are relevant? What social media platforms should you prioritise? These questions are headache-inducing, but there are ways to navigate social media and avoid getting lost in …
View Post
Your brand is YOU. A brand identity is much more than a logo because even though the logo can be a symbol associated with your business, it is not the brand. Having a strong and prominent brand is incredibly important to be able to differentiate a brand from its competitors. Your brand identity is what your brand does, your values, …
View Post
Don’t fit in, stand out It’s 2022, lets face it, every single business out there has an online presence. It gets complicated when you realise that the market has never been more competitive, so your brand needs to stand out from the rest. BE DIFFERENT First, think about what makes your brand different from your competitors. What is your unique …
View Post