The Cost of Assumptions
- Uncategorized
- November 29, 2023
In the dynamic of sales, the ability to understand and connect with potential clients is incredibly important.
However, we sometimes find ourselves in a web of assumptions that can harm our success. It’s time to take a step back and recognise the impact assumptions can have on sales.
Stop making assumptions on other people’s behalf.
It’s costing you sales.
Think about the following:
- Their Lens on the World:
Every person sees the world through their own lens, which is shaped by the way they were raised and their experiences. If you assume that everyone sees the world the same way as you, that can lead to miscommunication and lost opportunities.
- Current Opinions Based on Their Past:
Assumptions about a possible client’s preferences based on assumptions can alienate them from your product or service.
- Current Needs:
Assuming their needs without exploration may cause you to offer solutions that don’t align with what they need.
- What They Already Know:
Assuming that they understand what you offer can result in either overwhelming them with information or, not giving them enough to want to work with you.
- Their Buyer Personality Type:
Assuming a one-size-fits-all logic ignores what might influence their purchasing behaviour.
Consider the following:
Q1. Have you ever wondered why you were ghosted and thought they were simply rude?
The assumption here might be that the client’s lack of response was due to disinterest, overlooking the possibility of external factors influencing their decision.
Q2. Have you ever assumed they can’t afford it, and they don’t quibble about the price? And you wonder if you should have charged more!
Assuming a client’s financial capacity can lead to undervaluing your product or service, potentially resulting in missed revenue.
Q3. Have you ever wondered why they didn’t reply only to sign up for your next program?
Assuming a lack of interest based on non-responsiveness might cause you to overlook the subtle cues indicating genuine interest in future collaborations.
In business and sales, assumptions can act as barriers, stopping potential clients from reaching you and slowing you down in your goal of success.
You need to acknowledge the factors that influence their decision-making process, as well as actively avoid making assumptions. Build relationships and connections with them.
Let’s break free from the constraints of assumption and pave the way for a more insightful and successful sales journey.
