First, we need to talk about what brand awareness is. This is how well people recognise your brand, and how much they know that your brand exists. Essentially, brand awareness is all about whether your audience has you front of mind, and how easily can they recognise you. Having a strong brand awareness means that people think about your brand …
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An email newsletter is one of the most effective ways to, not only provide your customers to purchase your offers, but to keep them interested in you and your brand. Newsletters have always been incredibly important when it comes to any high-quality marketing strategy for any company. When you have an email newsletter, you can help your customers in many …
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Creating Content for Social Media When you run your own business, you are responsible for everything, down to the tiniest of details. But something that can be quite challenging is continuously coming up with new content for social media. It can be tedious, it can be exhausting, it can get boring, so here I want to give you a couple …
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Failure. That big, ugly F-word most people in business are afraid of. These days, you would be hard-pressed to find someone who isn’t afraid of it. And why shouldn’t we be? Failure is a completely normal human emotion, especially when it comes to those of us who have put our all into our business! And now, with the rise of …
View PostOne thing that is almost never discussed when it comes to entrepreneurs and small businesses in social media is finding the right way to manage it. What should you be talking about? What trends are relevant? What social media platforms should you prioritise? These questions are headache-inducing, but there are ways to navigate social media and avoid getting lost in …
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Your brand is YOU. A brand identity is much more than a logo because even though the logo can be a symbol associated with your business, it is not the brand. Having a strong and prominent brand is incredibly important to be able to differentiate a brand from its competitors. Your brand identity is what your brand does, your values, …
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Don’t fit in, stand out It’s 2022, lets face it, every single business out there has an online presence. It gets complicated when you realise that the market has never been more competitive, so your brand needs to stand out from the rest. BE DIFFERENT First, think about what makes your brand different from your competitors. What is your unique …
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Are you feeling overwhelmed by Social Media? Instagram, TikTok, Twitter, LinkedIn, Facebook, creating content, using hashtags, making reels… it is brutal! Social media takes time and energy out of our days, and if you’re not sure which platforms are the best for your business, then you’re probably trying all of them looking to find the best one for you. This …
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Being Visible on Instagram Instagram and its algorithm are beyond confusing. One day, your account could be visible to 1,000 people, and the next only 5 people see your posts. Understanding how Instagram works is something that takes time and effort, but once you get it, it becomes almost an involuntary reaction. Being visible on Instagram and letting your dream …
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